As ChatGPT becomes a powerful tool for product discovery, many eCommerce businesses are asking the same question:
“How do I get my products to appear in ChatGPT search results?”
Currently, OpenAI is inviting merchants to submit their product feeds so that ChatGPT can display accurate, up-to-date listings in response to relevant user queries. These listings are not ads, they’re selected based on relevance and quality of product information.
Here’s how to get started:
Step 1: Prepare Your Product Feed
Before submitting anything, ensure you have a structured product feed ready. This should include details like:
- Product name/title
- Product description
- Price
- Product image URLs
- Stock availability
- Product category/tags
- Customer ratings (if available)
- Product page URL (where users can buy or learn more)
You can typically export this data from your eCommerce platform (e.g., Shopify, WooCommerce, BigCommerce, etc.).
👉 If you’re already using Google Shopping feeds and Merchant Center, you’re likely on the right track, similar formats (like CSV, XML, or JSON) will work well.
Step 2: Visit the Official Submission Page
Go to OpenAI’s official merchant interest form here:
👉 https://openai.com/chatgpt/search-product-discovery
This is where you express interest in integrating your product feed with ChatGPT.
Step 3: Fill Out the Merchant Form
On the submission page, provide:
- Your business name
- Contact details
- Website URL
- eCommerce platform (if applicable)
- Details about your product feed or catalogue
- Any additional info that may help OpenAI understand your inventory
This is an expression of interest, not an instant upload. OpenAI will review your submission and may contact you when product feed submissions open more broadly.
Step 4: Wait for Onboarding Instructions
Once submitted, your application will be reviewed by OpenAI. If accepted, you’ll receive:
- Instructions on how to securely submit your product feed
- Guidelines for formatting, updating, and syncing your listings
- Any terms and conditions relevant to feed inclusion
Currently, onboarding is by invitation only, but submitting your interest now will put you at the front of the queue as OpenAI expands the program.
Step 5: Optimise Your Listings for AI Discovery
To increase your chances of being featured:
- Use clear, descriptive product titles
- Include key features in bullet-point descriptions
- Ensure images are high quality and relevant
- Keep prices, stock, and metadata updated regularly
- Collect and display customer reviews where possible
The better your product data, the easier it is for ChatGPT to match your listings to user queries.
Why Upload to ChatGPT?
- Reach new audiences through AI search and shopping queries
- Appear in product carousels during real-time user conversations
- Drive qualified traffic to your product pages
- Stay ahead of competitors as AI-assisted shopping continues to grow
This is a major opportunity for brands to get discovered in a space that’s not ad-driven or SEO-dependent, it’s relevance-driven.