The Best GEO Tools in 2026: What We Actually Use
As Generative Engine Optimisation (GEO) continues to evolve, so does the number of tools claiming to help you measure it. The problem is that many of […]
The Best Ways to Measure Success in GEO
One of the biggest challenges with Generative Engine Optimisation is measurement. SEO has established reporting tools. You can track rankings, clicks, impressions, traffic and conversions with […]
GEO vs SEO: What’s the Difference and Do You Need Both?
Over the past year, you’ve probably seen more and more people talking about GEO. We certainly have. Some claim it’s replacing SEO. Others say it’s simply […]
How to Upload Your Products to ChatGPT: A Step-by-Step Guide for Merchants
As ChatGPT becomes a powerful tool for product discovery, many eCommerce businesses are asking the same question: “How do I get my products to appear in […]
How ChatGPT Is Adopting Shopping and eCommerce
ChatGPT isn’t just answering questions anymore, it’s entering the world of eCommerce. With powerful new capabilities in GPT-4o and GPT-4o-mini, ChatGPT is helping users discover, compare, […]
The Guide to AI SEO, GEO & Getting Found in ChatGPT and AI Search
As search evolves, AI tools like ChatGPT, Google AI Overviews, and Perplexity are quickly becoming new gateways to the web. Whether users are asking for product […]
How People Are Using ChatGPT as a Search Engine in 2025
The way we find information online is changing — fast. For decades, Google has been the go-to for searching the web. But a new trend is […]
Branded Organic Search Traffic: Should It Count As SEO Success?
The importance of branded organic search traffic cannot be overstated. In fact, for many marketers and business owners, this form of traffic is often the highest […]
SEO or PPC: The Smart 1-2 Combination for New Businesses
Being a Search specialist marketing agency, we get asked one question a lot more than others: Should I prioritise SEO or PPC? This question came up […]