Gough & Davy - Peaco Marketing

Gough & Davy

Gough & Davy is a musical instrument retailer based in East Yorkshire, who came to Peaco Marketing with the hope of expanding the business’s online presence to create a nationally successful e-commerce setup.

Through the optimisation of the overall site, the product category pages and the individual product pages themselves, the site has seen traffic increase by over 160% YoY. Using the Shopify CMS and working with the team both locally and to sell nationally, the site needed to be able to increase revenue and ROI of marketing services in order to thrive even despite the high street seeing a decline.

Performance Changes

Our SEO Services

Increased Visibility

Using technical terminilogy and preferred user keywords helped skyrocket impressions almost instantly.

Full Catalog Optimisation

Optimising both categories and products individually helped to increase the quality of the page content and the overall on page optimisation.

Technical Improvements

Improving the technical health of the site such as canonicalisation, site speed and indexation settings all made the site much easier to crawl.

On Page Layout Changes

Adding product and category descriptions, correcting H tags, adding more images and optimising according all helped to make a huge difference in performance.

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Services

East Yorkshire Services

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