CK Architectural had established a strong reputation in the architectural industry, but operating across multiple locations presented a challenge for its online presence. With more than 10 separate websites covering different regions, the business needed a more coordinated approach to SEO that would support its growing national ambitions.
Our Hull-based SEO team worked closely with CK Architectural to develop a tailored SEO strategy for architects, focused on improving search visibility across its regional offices while bringing greater consistency to the brand’s online presence.
The first priority was to review the existing websites and identify opportunities for consolidation. Where appropriate, smaller regional websites were migrated into larger sites, with redirects implemented to preserve existing search visibility. The remaining websites were then optimised through technical SEO and on-page improvements, helping them target relevant architectural services and geographical searches.
Alongside this, we developed a content marketing strategy designed to position Chris and the wider CK Architectural team as trusted voices within the property and construction industries. By producing informative content and supporting it with digital PR activity, we aimed to grow the brand’s visibility beyond its existing regional markets.
The SEO campaign delivered significant commercial growth for CK Architectural, contributing to a year-on-year sales increase of more than 200%, while website traffic grew to over three times its previous level.
By improving the performance of the regional websites and establishing a national website, CK Architectural was able to reach a much wider audience through organic search. The combination of local SEO, technical improvements and targeted content helped support the business’s expansion beyond its original operating areas.
Our digital PR activity also secured 37 media placements, helping CK Architectural reach audiences through publications including the Manchester Evening News, Business Insider, MailOnline and Yahoo.
These placements extended the brand’s reach beyond traditional architectural searches, establishing opportunities for the CK team to contribute expert commentary on property and construction topics.
The result was a stronger national online presence, greater organic visibility and substantial growth in sales, demonstrating how a coordinated SEO strategy can support the expansion of an established business.
+200%
YOY SALES
37
MEDIA PLACEMENTS
800+%
INCREASE IN TRAFFIC
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
