Rural Supplies

Rural Supplies is an eCommerce business specialising in lawn and land care products, primarily grass seed, wildflower mixes, and fertiliser. The goal was to modernise the site and create a smoother buying experience for customers purchasing in often variable quantities.

What we did with Rural Supplies

UX & CRO

The site structure and user journey were refined to make browsing, product discovery, and purchasing more intuitive and efficient.

Theme Upgrade

We fully reworked the existing Shopify theme, creating a more modern, mobile-friendly experience aligned with current eCommerce standards.

Custom Product Calculator

We developed a calculator to help customers accurately determine how much product they need, removing uncertainty and improving purchase confidence.

Product Listing Management

We introduced clearer collections, best sellers, seasonal highlights, and featured content to better guide users and increase product visibility.

The Strategy

Rural Supplies had a strong product range but a user experience that didn’t fully support how customers shop for lawn and seed products. A key challenge was reducing friction around product selection, particularly when customers needed to calculate quantities.

We focused on simplifying the journey. The site was restructured to improve navigation and product discovery, while merchandising elements were introduced to highlight key products and seasonal demand.

The addition of the product calculator was central to the strategy, helping users make confident decisions without second-guessing quantities. Combined with a more modern interface and improved mobile experience, the platform was repositioned to better support conversion.

The result

The new site delivers a cleaner, more intuitive experience that aligns with customer expectations in modern eCommerce.

Improved structure and merchandising make it easier to find and compare products, while the calculator removes a major barrier to purchase. The result is a more confident user journey and a platform better equipped to convert traffic into sales.

+120%

YOY SALES

REDESIGNED PAGES

200+%

INCREASE IN TRAFFIC

TAKE A LOOK AT SOME OF OUR other CLIENTS

We work with clients globally as well as locally, and we’re extremely proud of the results that we have achieved along the way.

From traffic and content marketing success to revenue and strategy implementation, we get the results that matter.

CK ARCHITECTURAL

Increase of sales of over 200% YoY and over 3x the traffic of the previous year.

GOUGH & DAVY

The site has seen traffic increase by over 160% YoY.

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Tangible Value
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Hard-working
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Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.

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