Joshua Bradley Luxury

Joshua Bradley Luxury is a luxury watch, jewellery and designer goods specialist based in Hull, buying and selling premium watches, jewellery and handbags. Alongside its retail offering, the business also provides professional watch repairs and servicing. Peaco Marketing was brought in to generate enquiries specifically for the watch repair side of the business through Google Ads.

What we did with JBL

Google Ads Management

We built and managed a dedicated Google Ads campaign focused solely on watch repairs, targeting customers actively searching for repair, servicing and battery replacement services across Hull and the surrounding area.

Campaign Optimisation

The campaign was continually refined through search term analysis, bid adjustments and advert testing to maximise enquiries while keeping advertising costs under control.

Landing Page Guides

We identified opportunities to improve the repair enquiry journey, including recommendations for dedicated watch repair landing pages and a better mobile experience.

Ongoing Management

Performance was monitored throughout the campaign, allowing us to optimise the account, uncover new keyword opportunities and ensure the budget was focused on the searches most likely to convert.

The Strategy

Although Joshua Bradley Luxury offers a wide range of luxury products and services, this campaign focused entirely on promoting its watch repair service.

We used Hull based PPC to target people actively searching for everything from local watch repairs to servicing for premium brands including Rolex, Breitling, Tag Heuer, Tudor and Hamilton. By refining keyword targeting and regularly reviewing search behaviour, we ensured the budget was spent attracting customers who were already looking for a specialist repair service.

Alongside campaign management, we identified opportunities to strengthen both paid and organic performance through dedicated repair pages for luxury watch brands and improvements to the website’s mobile experience.

The result

Our partnership has enabled Rx Digital to expand its SEO offering while giving its healthcare clients access to specialist search expertise. By managing every aspect of SEO, we help ensure campaigns are built on strong technical foundations and continue to grow over time.

The relationship continues to develop, with Peaco Marketing providing ongoing support across multiple healthcare businesses as new clients come on board.

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