The Kingston Theatre Hotel was struggling to compete for traffic against giants like Booking.com, especially with the fees they add on that reduce profit margins quite drastically.
The plan was therefore to work with our Hull PPC team to utilise Google Ads, more specifically, to help deal with this. By having a lower CPA, we could use the same marketing spend but for a much greater number of rooms filled.
We rolled out innovative campaign ideas including targeting specific terminology that changed seasonally in relation to the theatre itself, helping to have incredibly low CPCs and increase ROI phenomenally.
This was so successful that the campaign also included the restaurant located within the hotel itself to further maximise ROI, often creating two or more sales from the same ad spend.
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
