Julie Ball Design approached us with a common but critical challenge: despite offering high-quality interior design services, the existing website wasn’t generating enquiries or visibility in search. The primary objective was to reposition the brand online with a clear focus on lead generation, local search visibility, and showcasing expertise in a way that resonated with the right audience.
We started by rebuilding the website from the ground up, focusing on structure, messaging, and user experience. The new site was designed to guide visitors through a clear journey, highlighting key services, project outcomes, and trust signals while making it easy to enquire. Alongside the rebuild, the Hull based SEO team implemented targeted on-page SEO, including keyword-focused service pages, location optimisation, technical improvements, and internal linking to strengthen topical relevance. Rather than overcomplicating the strategy, the focus was on solid fundamentals executed well: fast performance, clear positioning, and content aligned with how potential clients actually search.
Following launch, the website began gaining traction quickly. Julie Ball Design is now ranking for core service keywords across multiple locations, significantly increasing organic visibility and attracting users actively searching for interior design services. The improved structure and clearer messaging have translated into consistent, high-quality enquiries from ideal-fit clients, transforming the website from a passive online presence into a reliable lead-generation channel.
The combination of a user-focused rebuild and targeted SEO has delivered measurable growth, with stronger rankings, increased traffic, and a noticeable improvement in lead quality.
+120%
YOY SALES
10
REDESIGNED PAGES
200+%
INCREASE IN TRAFFIC
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
