Retrolize had a strong range of products and services, but the website wasn’t making the most of its organic search potential. Key landing pages required optimisation, technical improvements were needed throughout the Shopify store, and the customer journey could be made much clearer.
We focused on improving both usability and the technical foundations of the website. Product, collection and service pages were reworked to present information more clearly, while navigation was enhanced through improved breadcrumbs, dedicated category pages and better collection organisation.
Alongside the user experience improvements, we optimised product, collection and service pages to improve keyword targeting and help search engines better understand the site’s structure. Better internal linking, clearer collection pages and enhanced metadata all contributed to a stronger SEO foundation.
Alongside these improvements, we introduced bespoke functionality tailored to the business, including additional product information fields, diagnostic forms and cross-selling features. These changes created a smoother customer journey while making the website easier to manage as the catalogue continues to grow.
The project has left Retrolize with a faster, more search-friendly Shopify website that’s easier for both customers and search engines to navigate. Alongside the improved shopping experience, the site now has stronger technical SEO foundations and a clearer content structure to support future organic growth.
The improved navigation makes it easier to discover products, while the enhanced product pages give customers the information they need before purchasing. Behind the scenes, the website benefits from cleaner technical implementation, improved SEO foundations and bespoke functionality that supports the day-to-day running of the business.
+200%
VISIBILITY
28
PAGES OPTIMISED
65+%
INCREASE IN TRAFFIC
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
