Unlike many destination wedding websites that rely heavily on branded searches, the objective was to attract couples who were still researching their options.
We focused first on strengthening the website’s commercial landing pages, ensuring they targeted valuable searches such as Santorini wedding planner, wedding packages and vow renewals. We then expanded the site’s topical authority by creating detailed guides covering everything from weather and legal requirements to travel advice and venue inspiration.
To reinforce this work, we delivered an ongoing digital PR campaign, earning coverage in national publications while continuing to build high-quality backlinks. This combination of commercial optimisation, informational content and authority building helped the business reach new audiences beyond existing brand awareness.
Although overall website traffic remained consistent year-on-year, the makeup of that traffic changed significantly.
As branded searches declined, organic search continued to grow, attracting more couples who were actively researching weddings in Santorini rather than searching specifically for the business. Combined with national PR coverage and ongoing SEO improvements, the website became less reliant on existing brand recognition and better positioned for sustainable long-term growth.
+370%
INCREASE IN SEARCH IMPRESSIONS
NATIONAL
PR COVERAGE SECURED
130+%
INCREASE IN TRAFFIC
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
