Point Roofing

Point Roofing is a Norwich-based roofing company providing a range of residential and commercial roofing services across the local area.

They approached us after experiencing a sharp decline in organic traffic, which had reduced their online visibility and impacted the number of enquiries coming through the website. The priority was to identify the underlying issues behind the traffic drop and create a clear plan to recover rankings and rebuild sustainable growth.

What we did with Feather Down

INTERNAL COMPETITION

We addressed content duplication and keyword cannibalisation to ensure each page served a distinct purpose and supported overall search strategy.

On Page SEO

Key landing pages were optimise planned with headings, internal linking, and targeted keyword alignment to support user intent and search visibility.

Technical SEO

We conducted a full site audit to identify technical issues, content gaps, and areas for performance improvement, as well as redefining site hierarchy.

Content Marketing

We were able to identify clear content marketing opportunities to gain authority and wider traffic for the website as a whole, as well as optimise existing content.

The Strategy

We began with a comprehensive SEO audit to uncover the technical, structural, and content-related factors contributing to the traffic loss. This included reviewing site performance, indexation and crawlability, keyword targeting, on-page optimisation, and overall site architecture. The goal was not just to diagnose the problem but to provide a practical roadmap for recovery.

The resulting strategy focused on clear, prioritised action points that the Point Roofing team could implement directly. Key recommendations included resolving technical issues affecting visibility, refining service page optimisation to better match search intent, strengthening internal linking, and improving core content to compete more effectively within the local Norwich search landscape. The emphasis was on achievable changes with measurable impact rather than overly complex tactics.

The result

Following implementation of the recommendations, Point Roofing saw a strong recovery in organic performance. Monthly organic traffic grew from approximately 50 visitors in January last year to over 200 visitors during the same period this year.

Rankings for core roofing keywords improved, increasing local visibility and bringing more relevant users to the site. The audit and structured strategy provided clarity and direction, helping transform a period of declining traffic into sustained upward growth.

+400%

YOY TRAFFIC

FULL

TECHNICAL AUDIT

SIMPLE TACTICS PROVIDED

TAKE A LOOK AT SOME OF OUR other SEO CLIENTS

We work with clients globally as well as locally, and we’re extremely proud of the results that we have achieved along the way.

From traffic and content marketing success to revenue and strategy implementation, we get the results that matter.

CK ARCHITECTURAL

Increase of sales of over 200% YoY and over 3x the traffic of the previous year.

GOUGH & DAVY

The site has seen traffic increase by over 160% YoY.

WHY WORK WITH PEACO MARKETING?

Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.

Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.

Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.

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