The objective was to increase visibility for the firm’s core accountancy services while building authority in a highly competitive market.
We began by improving the existing service and location pages, ensuring they targeted commercially valuable search terms and better matched user intent. Alongside this, we expanded the website with new service pages to increase keyword coverage and provide more opportunities to rank.
To complement the on-page work, we implemented an ongoing digital PR campaign. By securing expert commentary and media coverage in leading accountancy and national news publications, we strengthened the website’s backlink profile and increased the firm’s online authority. This combination of technical optimisation, content improvements and high-quality link acquisition created sustainable organic growth throughout the campaign.
The campaign delivered consistent improvements in organic visibility, engagement and lead generation.
Organic traffic more than doubled during the campaign, while search visibility grew significantly as the website ranked for a broader range of commercial keywords. Alongside the increase in traffic, enquiry levels remained consistently strong, demonstrating that the strategy was attracting relevant visitors rather than simply increasing website sessions.
The combination of SEO, content optimisation and authoritative digital PR has provided Yorkshire Accountancy with a much stronger platform for continued organic growth.
If you’re looking for similar support, explore our SEO agency services in Hull.
+230%
INCREASE IN VISIBILITY
90%+
INCREASE IN ENQUIRIES
155+%
INCREASE IN TRAFFIC
Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.
Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.
Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.
Contact our award winning team to discuss your project with free advice and quotations without any obligations.
The performance marketing agency you need to take your business to the next level.
Peaco Ltd
C4DI,
31 – 38 Queen Street
Hull, HU1 1UU
01482 231878
