FEATHER DOWN

Feather Down offers unique farm stay holidays across the UK, combining the charm of rural life with the comfort of glamping.

Guests stay in spacious canvas hideaways on working farms, enjoying fresh air, beautiful countryside, and a slower pace of life.

What we did with Feather Down

INTERNAL COMPETITION

We addressed content duplication and keyword cannibalisation to ensure each page served a distinct purpose and supported overall search strategy.

On Page SEO

Key landing pages were optimised with improved metadata, headings, internal linking, and targeted keyword alignment to support user intent and search visibility.

Technical SEO

We conducted a full site audit to identify technical issues, content gaps, and areas for performance improvement, as well as redefining site hierarchy.

Content Marketing

Creating bespoke and in depth content marketing along with digital PR activity enabled us to put Feather Down into the press and generate more traffic then ever before.

The Strategy

Feather Down has a fantastic brand presence and a service that’s truly like no other. Our approach started with a detailed audit to uncover issues affecting performance, including overlapping content, diluted keyword focus, and a confusing site structure.

From there, we created a plan that prioritised conversion-led content, reduced internal friction between competing pages, and enhanced the relevance and clarity of each page’s role within the customer journey. All changes were made with user experience and search engine visibility in mind, working in tandem to support organic growth.

The result

Within 12 months, Feather Down saw significant organic traffic gains, particularly from visitors further down the conversion funnel. Conversion-focused traffic increased by more than 65% year on year, proving that strategic SEO enhancements can have a direct impact on revenue-driving performance.

+20%

YOY SALES

7

MEDIA PLACEMENTS

65+%

INCREASE IN TRAFFIC

WE GOT CK ARCHITECTURAL FEATURED IN LOCAL PRESS...

AS WELL AS INTERNATIONAL NEWS...

AND COUNTLESS TRADE PUBLICATIONS

TAKE A LOOK AT SOME OF OUR other SEO CLIENTS

We work with clients globally as well as locally, and we’re extremely proud of the results that we have achieved along the way.

From traffic and content marketing success to revenue and strategy implementation, we get the results that matter.

WHY WORK WITH PEACO MARKETING?

Tangible Value
We are built on being an agency that provides value. Actual, tangible value, helping our customers to improve their businesses both in search engines and when visitors arrive on the site too.

Hard-working
That’s why we strive to be the most cost-effective, hard-working and trustworthy agency that we can be, giving regular, valuable reporting and helping you to make the most of these results in the long term too.

Revenue
Results are what matter to us. Keyword positions, graphs and green arrows are all incredibly important, but only when they actually mean something. More importantly, when they make our customers the revenue they need to grow.

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